Outstanding and innovative marketing lead to the profitable first year in a down market. Ms. Kinney is never one to follow, as evidenced by her two-sided, color business cards featuring her picture with her wearing a boxing glove. “Most lawyers are boring and stick to the white cards with black lettering, reminds me of the clip from the movie American Psycho; I wanted to do something different and really set myself apart.”
The Kinney Firm’s approach to legal services and early success is not the only thing that led to its inclusion in Business Leader’s Top 300 Small Businesses in the South, The Kinney Firm also gives back to its community. Ms. Kinney has been involved with various charities to benefit local organizations such as The Boys and Girls Club, Women in Distress and The Arc of The Palm Beaches.
More importantly, however, The Kinney Firm evaluates pro-bono opportunities on a case by case basis. “There are many gifted, young people that do not have the funds to for contract review for a contract that may force them into indentured servitude for years to come. I try to work with all of my clients to make sure they have the ability to make wise decisions even if they do not have the money today. I believe helping each other and working together is the key to success,” said Rian Kinney.
On June 26, at The Banker’s Club in Miami, The Kinney Firm, P.A. was honored as one of the Top 300 Small Businesses in the South.